Old Market East Omaha Master Plan

The project is located on the current Conagra Campus next to Conagra Lake in the Heartland of the Americas Park.

The site lies east of Old Market area, an active retail and restaurant region with distinctive architectural and urban character. As is the case in many urban areas with a well-defined architectural character, the old Market area has become a fashionable area in Omaha with intense pedestrian, restaurant and bar activity.

This master plan capitalizes on the success of the area and further enhances the urban experience by creating an extension of the Old Market with a new destination to provide urban views of the lake and fountain. The master plan design will also improve the connection to the park.

The current campus was designed as a suburban development with isolated buildings in a park-like setting, which prevented integration with the city west of the campus. The new master plan proposes a continuation of the city grid to allow for urban integration with the Old Market area.